CruxLeadsCruxLeadsPre-Call Case Study

For MVA & Personal Injury Firms

Crux Leads

Real numbers from real partner firms. Everything you need to know before your call.

How It Works

From ad creative to signed intake — engineered end to end.

Phase 01

Creative Testing

Intensive creative testing to lock in high-quality, high-intent traffic from day one.

Phase 02

AI Qualification

AI-powered qualification funnels filter and verify every lead before it reaches you.

Phase 03

Intake & Handoff

We connect qualified cases straight to your team — or run full intake and sign them for you.

State Exclusivity

We only partner with one law firm per state. No shared markets. No competing with your own lead source.

1:1state
exclusivity

Trusted by leading personal injury firms

Angel Reyes & AssociatesLevine LawJacoby & MeyersDriscoll Law OfficesClientUpHeath MediaAngel Reyes & AssociatesLevine LawJacoby & MeyersDriscoll Law OfficesClientUpHeath Media

Performance Snapshot

What partner firms are signing and paying.

Cost per signed case

<$3,000

Typical CPA across partner firms

Best-in-class CPA

<$2,000

Angel Reyes & Associates, two months running

Signed conversion rate

15%

CruxLeads premium benchmark

Industry average

8%

Typical lead source conversion

Premium vs. Typical

A cheaper lead that doesn't convert is the expensive one.

Same lead volume, same CPL, same average case. The only difference is who's sending the leads.

Typical lead source

8% signed
Signed cases / mo8
Cost per signed case$4,375
Total case value$80,000
Case value minus lead cost$52,000

CruxLeads Premium

15% signed
Signed cases / mo15
Cost per signed case$2,333
Total case value$150,000
Case value minus lead cost$122,000
On the same $35,000 in spend, CruxLeads produces 7 more signed cases and $70,000 more in case value per month — while cutting your true cost per signed case from $4,375 to $2,333.

Case Studies

Not theory — receipts.

What partner firms are signing, saying, and paying for.

Firm performanceCost per acquisition

Sub-$3k CPA across every partner firm

Signed-case cost, verified from firm-reported numbers.

Angel Reyes & Associates< $2,000

Two months running

Jacoby & Meyers< $3,000

MVA

Levine Law< $3,000

MVA

In their wordsPartner firms

"I've never seen numbers like this."

"I've never seen numbers like this — in terms of lead quality."
Partner firm, ops leadIntake Team
"You guys are the kind of partnership we want to work with. One that's willing to make things work. If it was to talk about renewal, let's get it running."
Lead Gen Consultant, Angel Reyes & AssociatesAngel & Reyes
Lead qualityEvery lead

12 criteria before it hits your CRM

A sample of what our intake team confirms live with the claimant:

Injured?

Yes

At fault?

No

Treatment

≤ 7 days

Accident type

Auto

Insurance

Confirmed

Represented?

No

Date range

< 1 month

Police report

Yes

Settlement

Not taken

State match

Verified

Plus a written agent narrative on every lead — mechanism of injury, treatment, liability.

By the numbers

The data behind the pipeline.

What we deliver across every partner firm, measured.

Case mix

10%

of cases signed by our clients are commercial

Higher-value files, not just standard MVA.

Lead recency

30%

of our leads are within 7 days of accident

Fresh claimants, before competitors reach them.

Track record

$15M+

in ad spend managed

Across MVA and PI campaigns nationwide.